Behaviour Change and Communication for service Providers in Government Hospitals of rajasthan

Capacity Building for Healthcare Staff through
Behavior Change Communication Training

Rajasthan Health System Development Project (RHSDP) has embarked on strengthening the secondary level health care institutions in the state by improving the health care infrastructure and assuring quality health care delivery along with the improved behavior and performance of healthcare personnel.

In order to improve the quality of health services, a comprehensive training on Behaviour Change Communication was identified for medical and paramedical staff, as they are the crucial contact point between the Health services and the Community. The behaviour change communication training is meant to sensitize the providers for patient friendly behaviour, increase the sense of team and develop ownership of the system among the service providers, provide client centered services, behave with dignity and respect particularly with marginalized and deprived segment of population.

MAFOI Consulting Solutions Ltd., Chennai was identified as the nodal agency for this training. Members of MAFOI are key resource persons of national repute & have been associated with Behavior Change Communication Training in many other states of our country

This training was organized in six priority districts namely Jhalawar, Jodhpur, Tonk, Bharatpur, Chittorgarh and Dungarpur covering 50 facilities in phase manner. In the first phase of this training, 30 facilities of these six districts were trained, And in the second phase new training at remaining 20 facilities with in the same six districts have also been trained along with refresher training programs by the consultant agency. The actual training load to be covered in 6-priority district under phase II was 5895 out of which 4640 participant attended the training.

The review and feedback of the training reflects that such trainings may be repeated at yearly interval to sensitize the hospital staff and may further be scaled up to other districts of the state.
To ensure the sustainability of this training intervention and initiatives launched under RHSDP, the concept may be incorporated into NRHM(National Rural Health Mission)
Photographs of the BCC Training